Applied Communications
About Applied Communications
Applied Communications, LLC has been providing consulting services since 1994.  The firm has focused on helping small and medium size towns respond to growth and changes in the 21st Century.   AppCom services  include land use planning, broadband planning, housing needs assessments, grant writing, and strategic planning for community organizations.

For each project, Applied Communications relies on a network of professionals to create a project team to meet the unique needs of each client. Team members may include planners, engineers, web programmers, trainers, technology  experts, legal experts, managment consultants or local specialists.

CITY PLANNING SERVICES                                                           

  • Comprehensive Plans
  • Growth Policy Plans
  • Surveys, Data Collection
  • Land Development Regulations 
  • Public Outreach - User Guides
  • Economic Development Planning
  • Development Review
  • Growth Management Strategies 
  • Park and Recreation Master Plans


  • Strategic Planning                           
  • Needs Assessments
  • Housing Plans
  • Grant Writing
  • Meeting Facilitation
  • Training & Workshops


  • Community-wide Assessments
  • Strategic Plans
  • Market Analysis
  • Workshops, training, & presentations
  • Surveys

Kathleen McMahon, AICP
Ms. McMahon founded Applied Communications in 1994.   Ms. McMahon has experience as a land use planner for both city and county governments.  She has 25 years of professional experience in city planning.   Ms. McMahon has a Bachelor of Arts in Urban and Regional Planning from the Universityof Illinois.  
In 1998, Ms. McMahon received a Masters Degree in Educational and Communication Technology from George Washington University.   She has been a leader in helping rural communities complete telecommunication assessments and develop plans for acquiring broadband technologies.  Strategies include actions to use this information infrastructure for economic and community development.  She is Past President of the Rural Telecommunications Congress. 
She is a member of the American Institute of Certified Planners and American Planning Association and has a Non-Profit Management Certificate from the University of Wisconsin.

Robert Horne JR., AICP


In 2007, Mr. Horne joined AppCom as a principal of the firm.  He has over 34 years of experience as a land use planner including positions as Planning Director for Jackson, WY, Walla Walla, WA, Great Falls, MT and Whitefish, MT.  In Walla Walla, WA he oversaw preparation of downtown plan and was responsible for codifying the downtown design standards.  His various positions have required him to draft code language and to conduct development reviews for a wide variety of projects. 


His most recent position was as planning director for Whitefish, MT.   During his tenure, the city experienced rapid growth and Mr. Horne was responsible for managing a heavy caseload including major and minor subdivisions, PUDs, zone changes and conditional use permits.   He is the principal author of the Whitefish Growth Policy.  Throughout his career he has drafted development regulations, administered codes and presented projects to planning boards, city councils and county commissions.  He has the ability to identify relevant planning issues and explain complex concepts to local officials. 


Educational Background:   

 Master of Science,  Planning (MSP), the Florida State University
 Bachelor of Arts, Geography, (BA), the University of South Florida

Address:           151 Wedgewood

                       Whitefish, MT  59937


Phone:              406-863-9255





Web URL: 


Affiliations:         American Planning Association

                        American Institute of Certified Planners

     Western Planner Association

                        Montana Association of Planners

                        Montana Economic Development Association
                        Smart Growth Network
                        Rural Telecommunications Congress